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The online organic food boom

Home delivery of organic foods is at the top of the Italians’ list of preferences: now that’s what we call “healthy laziness”!


Well begun is half done, in other words, if you eat healthily you are well on your way to enjoying a life-style that is full of potential.
Here technology is helping us, especially when you really don’t feel like going out to do the shopping. Instead of the same old kebab and sushi, you can choose to eat something healthy and organic.

Hence the rise of “healthy” food that is good for you: an ever-increasing number of Italians are choosing Km-zero foods and certified products, but in addition to the supermarkets and the producers, online ordering is now also taking off.

According to Just Eat, organic food orders increased by 86% in 2015 and 2016. Top of the list are quinoa and soya-based dishes, such as falafel and rissoles. Vegan hamburgers made with whole-wheat bread and vegetables are also proving to be rather popular: grains and legumes are now replacing animal protein.

Last but not least, the demand for organic deserts such as tiramisu and cheesecake are ever-increasing. Not to mention fresh fruit shakes and smoothies, obviously.

Did you know that Rachelli ice-creams can also rather conveniently arrive at your home? All you need to do is to log on to Amazon and “click”, your wish is our command!

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